143-Year-Old Company's Online Sales Up 80 Percent During Covid
Thursday, July 09, 2020
There are some items people prefer to buy in person--those with a high sensory factor, like yarn, have fallen into that category in the past. When it comes to picking out yarn, there is something about being able to see the vibrancy of the colors in person, and to feel the strands in your hands to know if it is worth using for a project or going to be a scratchy nightmare.
When coronavirus led to the closing of non-essential businesses, it would have been easy for a yarn company to say, "People don't want to buy yarn online--we should take this time to ramp up for when the stores open again." Instead, Lion Brand Yarn doubled down on its social media efforts and has seen great success.