Rethinking Business And Revenue During The Pandemic

Tuesday, July 28, 2020

The year 2020 has undoubtedly been one of the most difficult in recent memory. As the world navigates the coronavirus pandemic, businesses are struggling to find their way in an uncertain environment.

In fact, a June survey of 330 U.S. finance leaders by PwC found that many senior managers feel challenged by the need to creatively manage their businesses during the pandemic. The survey discovered that about half (47%) of finance leaders expect their company’s revenues to decline more than 10% in 2020. We can even see this in large, seemingly recession-proof companies. According to CNBC, Google will see a drop of more than 5% in U.S. advertising revenue this year.

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