4 Ways to Tell If Customers Will Actually Want Your Product

Friday, November 06, 2020

In the early stages of company-building, product-market fit, the most critical question you have to answer is: Are there enough customers who want your product? 

That's not always an easy question to answer. Because the market for your product is always evolving, product-market fit isn't a box to check off. It's a constant conversation to be had whenever the economy ebbs and flows, or when customers' wants and needs change. Take, for example, restaurants who had to pivot from in-person dining experiences to take-home meal kits during Covid-19. To keep you ahead of the curve, I want to share some of the best tactics for thinking about product-market fit from proven entrepreneurs we've uncovered on The Founders Project podcast.

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