Writing a Business Plan: The Art of the Executive Summary

There’s a literary legend in which Ernest Hemingway places a brash wager on the power of brevity. 

Insisting that just a few well-chosen words are enough to tell a compelling story, Hemingway bets several other writers $10 each that he can compose a complete story – one with a beginning, middle and end – in just six words.

Once his buddies ante up, he pens this on a napkin: “For sale: baby shoes, never worn.”

Short. Engaging. Powerful.

Whether it's true or not is a matter for literary scholars to debate. But when it comes to writing the executive summary of your business plan, it’s a good idea to channel Hemingway just a little.

Why Plan?

Whether you’re thinking about starting a business, you’ve recently launched or you’re a well-established company, a business plan is always a good idea.

If you’re in the exploratory stages, a plan can help you decide whether it’s truly feasible (or even desirable) to take the next steps and invest more time and money in your start-up idea.  Click here to read the complete article!