Harvest Land, Co-op Country cooperatives to become Farmward

Friday, September 22, 2017

Harvest Land Cooperative (HLC) of Morgan and Co-op Country Farmers Elevator (CCFE) of Renville recently announced that Farmward Cooperative would be the new name of their merged companies.

The name Farmward Cooperative was approved by the board of directors Aug. 8, 2017 and took effect on their merger date, Sept. 1, 2017.

The merger of the two cooperatives was approved by the membership April 6, 2017. As stated to members in the merger agreement, the unified organization would be renamed.

“In naming the new company, we tried to look beyond the here and now to project where we would like to be three to five years down the road,” said HLC CEO, Dave Stuk. “Through that process we looked at different ways to position ourselves in the marketplace. We felt the name Farmward spoke well to who we are, as it is our focus and goal to help our growers move their farming operation forward, into the future.”

The name Farmward was formed from two words – farming and forward. In order to help communicate the meaning and purpose behind the name, they will use the tagline – advancing farming for generations.

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