More Than A Color Colorant from unique purple corn was just the beginning
Wednesday, August 26, 2015
AURI - July/September Newsletter
> Listen to a radio segment about Suntava
Bill Petrich says he didn’t know for sure how expansive the business could be when he became CEO of Suntava in 2007. Petrich was hired to build a fledgling business marketing products from a variety of purple corn the company’s founders had developed.
Initial efforts focused on a natural red colorant extracted from the corn. But the business has become so much more than just a pretty color.
“This has gone in more directions than I could have ever imagined,” Petrich admits.
Suntava...
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